The artwork is designed to be an anti-experience as it challenges the audience rather than inviting. It is developed as a critique of the relationship between advertising and user experience in Web2. It is introduced as a nature and meditation simulation that the participant must follow some mindfulness tasks for relaxation but is in fact decorated with excessive advertisement pop-ups that challenge users’ habits on virtual space. The artwork allows to observe the tendencies of users in virtual space, the cognitive capabilities that users augment in the digital realm, and understand the dynamic relationship between the human participant and the technological framework.

In this period of accelerating transition to Web3, OASIS developed as an ultimate critique of the relationship between advertising and user experience, is designed as an experience where the daily virtual experiences of internet users, who are exposed to centralized, manipulative, and intrusive marketing techniques, reach absurd points. It aims to encourage internet users who have not yet fully accessed the Web3 reality, which hopes for advertising mechanisms based on more control, transparency, and secure interaction, to reconsider and exaggeratedly re-examine the problems in the current dynamics. This experience attempts to narrate, through an ironic alliance, the consistency of exposing consumers to cognitive load exploitation within a system where spirituality is commercialized, via internet philosophy.

GALLERY: /images/works/oasis/1.png, /images/works/oasis/2.png, /images/works/oasis/3.png, /images/works/oasis/4.png, /images/works/oasis/5.png, /images/works/oasis/6.png

Exhibitions

[SONAR +D ISTANBUL 2023] \ [@ZORLU PSM] \ [29042023]